原文来源：Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models — Unity Blog
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization models.
Following the launch of D28 IAP ROAS earlier this year, Unity Vector is now expanding to support two new campaign types: D28 Ad Revenue ROAS campaigns and D28 Hybrid ROAS campaigns.
These new additions extend D28 optimization to advertisers monetizing through ads or a mix of ads and in-app purchases, making it easier to acquire users whose value builds over time through ad engagement, purchases, or both.
With this launch, Unity Vector now offers a complete D28 ROAS suite across the major mobile game monetization models: IAP, Ad Revenue , and Hybrid (IAP + Ad Revenue)What’s NewD28 Ad Revenue ROASD28 Ad Revenue ROAS is designed for games where ad revenue is the primary monetization stream.Advertisers set a D28 ROAS target by country, and Unity Vector predicts each user’s likely ad revenue over 28 days, dynamically adjusting bids to optimize toward that target.This campaign type is especially useful for games where:ad engagement builds over timeretention is a key driver of monetizationa meaningful share of ad revenue happens beyond the first weekBased on Closed Beta results, D28 Ad Revenue ROAS delivers significantly higher retention and ARPU by leveraging Vector’s deep-funnel learnings.¹90% showed higher D28 retention vs D7, with a median uplift of +62%67% showed higher D28 total ARPU vs D7, with a median uplift of +68%D28 Hybrid ROASD28 Hybrid ROAS is designed for games where both in-app purchases and ad revenue contribute meaningfully to user value.Instead of optimizing separately for early IAP or early ad engagement, Hybrid D28 ROAS helps advertisers optimize toward a combined 28-day revenue signal. This makes it easier to acquire users whose total value would be underrepresented in a shorter or single-stream optimization window.Based on Closed Beta results, D28 Hybrid ROAS delivers significantly higher retention and ARPU by leveraging Vector’s deep-funnel learnings.¹88% showed higher D28 retention vs D7, with a median uplift of +76%59% showed higher D28 total ARPU vs D7, with a median uplift of +41%Why D28 MattersIn many mobile games, not all valuable users monetize in the same way or on the same timeline. Some players watch more ads after they build a habit, some make purchases later in their progression, and many hybrid users generate value through a mix of both.D0 and D7 find users who monetize early. D28 is designed to complement it by helping advertisers reach users whose value builds beyond the first week. These strategies work best together, not as replacements for one another.Ready to optimize beyond the first week?Log in to get started.¹ Based on internal Unity closed-beta analysis comparing D28 campaigns against paired D7 campaigns. Results reflect games included in the beta performance evaluation between March 8 – April 8, 2026 on a per-game basis. Individual results may vary.
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原文来源：Unity Vector Expands to D28 ROAS Ad Revenue and Hybrid Monetization Models — Unity Blog
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通过新的D28广告收入ROAS和混合ROAS活动获取长期玩家价值–现在完成了Unity在IAP、广告收入和混合货币化模型方面的当前ROAS套件。继今年早些时候推出D28 IAP ROAS之后， Unity Vector现在正在扩展以支持两种新的活动类型： D28广告收入ROAS活动和D28混合ROAS活动。这些新增功能将D28优化扩展到通过广告或混合广告和应用内购买获利的广告客户，从而更容易获得通过广告参与度、购买或两者随着时间的推移而增加价值的用户。通过此次发布， Unity Vector现在为主要移动游戏货币化模型提供完整的D28 ROAS套件： IAP、广告收入和混合（ IAP +广告收入）新功能D28广告收入ROASD28广告收入ROAS专为广告收入为主要货币化流的游戏而设计。广告客户按国家/地区设置D28 ROAS目标， Unity Vector预测每个用户在28天内可能的广告收入，动态调整针对该目标的优化出价。此广告系列类型尤其适用于以下情况的游戏：随着时间的推移，广告参与度的增加是货币化的关键驱动因素。广告收入的有意义份额发生在第一周之后根据封闭测试结果， D28广告收入ROAS通过利用Vector的深度漏斗学习提供了更高的留存率和ARPU。¹ 90%显示出比D7更高的D28留存率，其中中位数提升了+62% 67% ，显示D28总ARPU高于D7 ，中位数提升了+68% D28混合ROASD28混合ROAS专为应用内购买和广告收入都对用户价值做出有意义贡献的游戏而设计。混合D28 ROAS不是针对早期IAP或早期广告参与分别进行优化，而是帮助广告商优化，以实现28天的综合收入信号。这使得更容易获得总价值在较短或单流优化窗口中代表性不足的用户。基于Closed Beta结果， D28 Hybrid ROAS通过利用Vector的深度漏斗学习提供显着更高的保留率和ARPU。¹ 88%显示D28保留率高于D7 ，中位数提升+76% 59%显示D28总ARPU高于D7 ，中位数提升+41%为什么D28 Matt在许多手机游戏中，并非所有有价值的用户都以相同的方式或在同一时间线上获利。有些玩家在养成习惯后会观看更多的广告，有些人在成长过程中会进行购买，许多混合用户通过混合D0和D7来创造价值。D28旨在通过帮助广告主接触价值超过第一周的用户来补充它。这些策略最适合一起使用，而不是互相替代。准备好在第一周之后进行优化了吗？登录以开始使用。¹基于将D28广告系列与配对的D7广告系列进行比较的内部Unity闭合beta分析。结果反映了2026年3月8日至4月8日期间每场比赛的测试版性能评估中包含的游戏。个别结果可能有所不同。